World AIDS Day…. Could we get to zero?
World AIDS Day…. Could we get to zero?
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World AIDS Day, observed on 1 December every year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an official proclamation on World AIDS Day. Governments of other nations have followed suit and issued similar announcements.

AIDS has killed more than 25 million people between 1981 and 2007, and an estimated 33.2 million people worldwide live with HIV as of 2007, making it one of the most destructive epidemics in recorded history. Despite recent, improved access to antiretroviral treatment and care in many regions of the world, the AIDS epidemic claimed an estimated 2 million lives in 2007, of which about 270,000 were children.

World AIDS Day was first conceived in August 1987 by James W. Bunn and Thomas Netter, two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland. Bunn and Netter took their idea to Dr. Jonathan Mann, Director of the Global Programme on AIDS (now known as UNAIDS). Dr. Mann liked the concept, approved it, and agreed with the recommendation that the first observance of World AIDS Day should be 1 December 1988.

Bunn, a broadcast journalist on a leave-of-absence from his reporting duties at KPIX-TV in San Francisco, recommended the date of 1 December believing it would maximize coverage by western news media. Since 1988 was an election year in the U.S., Bunn suggested that media outlets would be weary of their post-election coverage and eager to find a fresh story to cover. Bunn and Netter determined that 1 December was long enough after the election and soon enough before the Christmas holidays that it was, in effect, a dead spot in the news calendar and thus perfect timing for World AIDS Day.

On 18 June 1986 KPIX'S “AIDS Lifeline" (a community education project initiated by Bunn and KPIX Special Projects Producer Nancy Saslow) was honored with a Presidential Citation for Private Sector Initiatives presented by President Ronald Reagan. Because of his role in "AIDS Lifeline" Bunn was asked by Dr. Mann, on behalf of the U.S. government, to take a two-year leave-of-absence to join Dr. Mann, an epidemiologist for the Centers for Disease Control, and assist in the creation of the Global Programme on AIDS for the United Nations' World Health Organization. Mr. Bunn accepted and was named the first Public Information Officer for the Global Programme on AIDS. Bunn and Netter conceived, designed, and implemented the inaugural World AIDS Day observance – now the longest-running disease awareness and prevention initiative of its kind in the history of public health.

The Joint United Nations Programme on HIV/AIDS (UNAIDS) became operational in 1996, and it took over the planning and promotion of World AIDS Day. Rather than focus on a single day, UNAIDS created the World AIDS Campaign in 1997 to focus on year-round communications, prevention and education.

In its first two years, the theme of World AIDS Day focused on children and young people. These themes were strongly criticized at the time for ignoring the fact that people of all ages may become infected with HIV and suffer from AIDS. But the themes drew attention to the HIV/AIDS epidemic, helped alleviate some of the stigma surrounding the disease, and helped boost recognition of the problem as a family disease.

In 2004, the World AIDS Campaign became an independent organization.

Each year, Popes John Paul II and Benedict XVI have released a greeting message for patients and doctors on World AIDS Day.

 In 2007, the White House began marking World AIDS Day with the iconic display of a 28-foot AIDS Ribbon on the building's North Portico. The display, now an annual tradition, quickly garnered attention, as it was the first banner, sign or symbol to prominently hang from the White House since the Abraham Lincoln administration.

Choosing the theme

From its inception until 2004, UNAIDS spearheaded the World AIDS Day campaign, choosing annual themes in consultation with other global health organizations.

As of 2008, each year's World AIDS Day theme is chosen by the World AIDS Campaign's Global Steering Committee after extensive consultation with people, organizations and government agencies involved in the prevention and treatment of HIV/AIDS. For each World AIDS Day from 2005 through 2010, the theme was "Stop AIDS. Keep the Promise.", with a yearly sub-theme. This overarching theme is designed to encourage political leaders to keep their commitment to achieve universal access to HIV/AIDS prevention, treatment, care, and support by the year 2010.

This theme is not specific to World AIDS Day, but is used year-round in WAC's efforts to highlight HIV/AIDS awareness within the context of other major global events including the G8 Summit. World AIDS Campaign also conducts "in-country" campaigns throughout the world, like the Student Stop AIDS Campaign, an infection-awareness campaign targeting young people throughout the UK.

World AIDS Day Themes, 1988–present

 

A large red ribbon hangs between columns in the north portico of the White House for World AIDS Day, 30 November 2007

A 67 m long "condom" on the Obelisk of Buenos Aires, Argentina, part of an awareness campaign for the 2005 World AIDS Day

1988

Communication

1989

Youth

1990

Women and AIDS

1991

Sharing the Challenge

1992

Community Commitment

1993

Act

1994

AIDS and the Family

1995

Shared Rights, Shared Responsibilities

1996

One World. One Hope.

1997

Children Living in a World with AIDS

1998

Force for Change: World AIDS Campaign With Young People

1999

Listen, Learn, Live: World AIDS Campaign with Children & Young People

2000

AIDS: Men Make a Difference

2001

I care. Do you?

2002

Stigma and Discrimination

2003

Stigma and Discrimination

2004

Women, Girls, HIV and AIDS

2005

Stop AIDS. Keep the Promise

2006

Stop AIDS. Keep the Promise – Accountability

2007

Stop AIDS. Keep the Promise – Leadership

2008

Stop AIDS. Keep the Promise – Lead – Empower – Deliver[

2009

Universal Access and Human Rights

2010

Universal Access and Human Rights

2011

Getting to Zero]

2012

Getting to Zero

2013

Getting to Zero

2014

Getting to Zero

2015

Getting to Zero

 

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